Privacy Policy

Last updated: 2 December 2025

1. Introduction

Welcome to Alexandra Will Health Coaching (“I”, “me”, or “my”).
I respect your privacy and am committed to protecting your personal data. This Privacy Policy explains how I collect, use, store, and protect your information when you visit www.alexandrawill.co.uk, book a session, sign up for my newsletter, download my e-book, or otherwise interact with my services.

I comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU GDPR.

2. Who I Am

Data Controller: Alexandra Will (sole trader)
Business Name: Alexandra Will Health Coaching
Email: info@alexandrawill.co.uk
Location: 167-169 Great Portland Street, 5th Floor, W1W 5PF, London, United Kingdom

If you have any questions about this policy or your data, please contact me at the above email address.

3. Data I Collect

I may collect and process the following types of personal information:

  • Contact information: name, email address, phone number.

  • Newsletter and e-book sign-up data: name, email address, consent preferences, the resource you signed up for (e.g. newsletter, e-book), and the date/time of sign-up.

  • Email engagement data: information about whether you open emails and which links you click in my MailerLite campaigns (this helps me understand which content is useful).

  • Coaching information: details you provide in forms, assessments, or during coaching sessions.

  • Website usage data: IP address, browser type, time zone, and interactions with my website (via cookies or analytics tools).

  • Booking and communication data: information from scheduling or communication tools such as Calendly and Zoom.

  • Administrative data: records stored in tools such as Google Sheets (e.g. sign-up lists), used to manage my services.

Sensitive health-related data shared during coaching is handled confidentially and stored securely.

4. How I Collect Your Data

Your data is collected when you:

  • Complete a contact or booking form.

  • Subscribe to my newsletter or download my e-book (for example via MailerLite sign-up forms).

  • Engage in coaching sessions.

  • Communicate with me by email or other channels.

  • Use my website, which may automatically collect usage information via cookies and analytics tools.

In some cases, data is passed between systems using automated tools such as Zapier (for example, when your email address is added from a sign-up form to my MailerLite mailing list or a Google Sheet).

5. How I Use Your Data

I use your information to:

  • Respond to your inquiries and manage bookings.

  • Deliver coaching sessions and follow-up communication.

  • Maintain client records and progress notes.

  • Send newsletters, updates, and free resources (such as my e-book) via MailerLite where you have subscribed or otherwise given consent.

  • Manage email subscriptions and keep my mailing lists up to date (for example, using MailerLite and Google Sheets connected via Zapier).

  • Monitor and improve my email communication (for example, using aggregated open and click statistics from MailerLite).

  • Improve website functionality and user experience.

  • Comply with legal and regulatory obligations.

I do not sell or rent your personal data to third parties.

You can unsubscribe from my newsletter at any time by clicking the “unsubscribe” link in any MailerLite email or by contacting me at info@alexandrawill.co.uk.

6. Legal Basis for Processing

I process personal data based on one or more of the following grounds:

  • Contractual necessity: to provide coaching services you have requested.

  • Legitimate interests: to operate, administer, and improve my business, including basic email communication with existing clients or enquiries.

  • Consent: for marketing communications (such as newsletters and e-book-related emails) and any optional data collection. You may withdraw your consent at any time.

  • Legal obligation: where required by law or regulation.

7. Data Sharing

Your data may be shared with trusted service providers who help operate my business, including:

  • Squarespace (website hosting and forms)

  • Calendly (appointment scheduling)

  • Zoom (video sessions)

  • Google Analytics (website analytics)

  • Google Drive (client records and session notes)

  • Google Sheets (administrative records such as sign-up lists)

  • MailerLite (email marketing service used to send newsletters and automated emails, manage mailing lists, and track email performance)

  • Zapier (automation tool used to securely transfer your contact details between systems such as Squarespace/Google Sheets and MailerLite when you sign up for my newsletter or e-book)

These third parties act as data processors on my behalf. They only process your data according to my instructions and are required to keep your information confidential and secure. All third parties I use are expected to comply with applicable data protection laws, including the UK GDPR and, where relevant, the EU GDPR.

8. International Data Transfers

As I work with clients globally and use international service providers, your personal data may be transferred and stored outside the UK or EU (for example, where providers such as MailerLite, Zapier or Google host their servers).

Where this occurs, I ensure that appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission/UK authorities, or

  • Other legally recognised mechanisms to ensure an adequate level of data protection.

9. Data Retention

I retain personal data only as long as necessary to fulfil the purposes it was collected for, including legal, accounting, or reporting requirements.

  • Client notes are generally kept for up to 7 years after your last session, unless a shorter period is appropriate or required.

  • Newsletter and mailing list data is kept until you unsubscribe or request deletion, or until I no longer need it for the purposes described in this policy.

10. Your Rights

You have the right to:

  • Access the personal data I hold about you.

  • Request correction or deletion of your data.

  • Withdraw consent at any time (where processing is based on consent).

  • Object to processing or request restriction of processing.

  • Request data portability.

To exercise your rights, please contact me at info@alexandrawill.co.uk.

You can also:

  • Unsubscribe from marketing emails at any time using the link in any MailerLite email.

If you are unsatisfied with how I handle your data, you may contact the Information Commissioner’s Office (ICO) in the UK: www.ico.org.uk.

11. Data Security

I use secure systems and password-protected storage (including Google Drive and other cloud services) to protect your information. Only authorised individuals have access to your personal data.

Where I use third-party services such as MailerLite, Zapier, Google Workspace, Calendly, Zoom, and Squarespace, I choose providers that implement appropriate technical and organisational measures to protect your data.

12. Updates to This Policy

This Privacy Policy may be updated from time to time, for example to reflect changes in my services, technology, or legal requirements. The latest version will always be available on this page, with the date of the most recent update noted above.